SEATTLE, April 14, 2016——In July, 2015, Google launched Eddystone TM, an open beacon format that supports Android and iOS devices, which is expected to bring about significant advances in beacon device application. On April 14, Google released the technical specifications for EID, a new frame type for Eddystone to enable a more secure beacon signal. SENSORO, an Eddystone manufacturer, simultaneously provided technical support for Eddystone-EID.
It is well known that Eddystone could support multiple frame types, indicating it could perform a variety of functions. So far, there are four different frame types under Eddystone: UID, URLs, Ephemeral Identifiers (EIDs) and TLM Data.
EID ensures the security to transmit
In the era of Big Data, privacy and information security is one of the most biggest issues, and Google is fully aware of its importance.
The main functions of Eddystone are: one is telling the smart devices where they are; the other is connecting real location with online data. While Eddystone-EID is designed for scenarios where beacon deployers want to manage access to the beacon signal, including privacy- and security-sensitive applications, the beacon with support for Eddystone-EID would make it safer to transmit information from beacons to the smart devices.
Through the use of a rotating Ephemeral Identifier, Eddystone-EID protects the users by preventing spoofing, malicious asset tracking, replay attacks, or just unpermitted access. Therefore, with an Eddystone-EID beacon, such as SENSORO beacon, users can securely control access to their information while the beacon prevents against spoofing and replay attacks by potential malicious external parties.
SENSORO, collaborating with Google
SENSORO was one of the first companies in the world to research Bluetooth low energy smart sensors and seek to internationalize the technology. Currently, SENSORO has clients from across 51 countries and regions, including about 80 top brands around the world, such as K11, China Railway High-speed, Real Madrid, Chow Tai Fook, Costa Coffee, and Pizza Hut.
Having sold more than 250,000 beacon devices around the world, SENSORO has realized numerous benchmark cases in proximity marketing at airports, restaurants, retail shops, museums, tourist destinations, transportation vehicles and other public venues.
Last year, SENSORO recognized the potential of Eddystone, becoming an official partner just thirty days after its release. Google released the full list of partners on August 28, 2015, on which SENSORO was mentioned as one of thirteen.
Even before Google-EID, SENSORO has done a significant amount of work on improving the security of BLE sensor devices. SENSORO devices can be ensured to broadcast in a safe mode by setting a cipher code. SENSORO is among the top beacon manufacturers to support EID.
SENSORO beacon devices support iBeacon and Eddystone at the same time and are capable of working across Android and iOS devices. So far, SENSORO products have been deployed in about 31,560 traditional retail stores. Its high-end sensor tech and extensive international experience in IoT has made SENSORO one of Google's designated beacon manufacturers.
Paving the way for IoT
With the rapid development of IoT, all the big players in the tech world would like to crave a slice of the big pie. With the launch of Eddystone last year, the Bluetooth Low Energy application market would become more mature, providing more opportunity for beacon devices to play a part in the construction of the Internet of Things. With the new secure EID frame type, Google creates a safety net for its coming ecosystem.
SENSORO is striving to deploy more real world contexts to users. By supporting Eddystone, SENSORO shows its willingness to take an active part in the IoT trend. Its beacon products will continue to provide services for near field communication, such as notification push based on precise location and indoor navigation.
Coming this July, SENSORO will bring another high tech product to the market, which will boost the efficiency of city management. All in all, the era of IoT is here.